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In this issue:

Post-Event Evaluation
Is Your Most Effective Lead Generating Opportunity Going To Waste?

Book Review
Turn Your Marketing On It’s Warm and Fuzzy Head

What's Hot?
Give your event a radiant glow with light boxes

MSF Events in the press
A black tie event described as the ‘Oscars of the business world’
...

Vol. 1 Iss. 2

 

Dear #name#,

Welcome to the May edition of event // wise, filled with event management tips and trends to help make your next conference or event a huge success.

Our feature article explores one of the most cost-effective (and overlooked) opportunities for event managers to build business – post event evaluation. Our book review looks at the latest marketing buzz, while ‘What's Hot?’ could shed some mood enhancing light on your next event.

Plus an article about the Entrepreneur of the Year National Awards by EventConnect.

Last but not least, don't miss your chance to go into the draw to win a mixed dozen of specialty wines. Simply complete the MSF Events Online Survey. It should take you no more than five minutes to complete. The winner will be drawn June 29th 2007. Click here to enter and good luck!

Happy reading,

From the MSF Events team.

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Post-Event Evaluation
Is Your Most Effective Lead Generating Opportunity Going To Waste?

After weeks of planning, running around, making sure glasses are filled, hand shaking and laughing at bad jokes, the night is finally over. Phew! Those smiles on the faces of departing guests suggest it was a job well done. However, if that’s where the event ends, you could be watching business literally walk out the door.

Objective feedback and communication is an invaluable asset. The decision whether or not to invest in post-event evaluation can be the make or break of an event. Highly successful event managers are the ones who realise that the experience doesn’t end just because the lights have gone down.

Post-event evaluation provides four important opportunities:
1. Analyse the success of your event
2. Evaluate and calculate your ROI
3. Improve planning and staging of subsequent events
4. Generate business leads

Here are some highly effective post-event initiatives you may wish to consider:
• Program Evaluation Form
• Final evaluation meeting with all interested parties including all co-sponsors.
• Review of feedback surveys distributed at the event.
• Follow up and resolve audience member complaints, seek their input.
• Review event budget, and compare to actual expenses.
• Send thank you letters to:
- Co-Sponsors
- Entertainers
- Special Guests
- Offices/Staff who helped coordinate your event
• Checking with the facility manager to ensure nothing was damaged/stolen.
• Follow up to ensure suppliers received payment/reimbursement for their services.

These are just a few ideas that will enable you to get the most out of all that hard work and create foundations for future successful events.

Is your organisation using the most effective post-event evaluation to measure the success of your events?
This email address is being protected from spambots. You need JavaScript enabled to view it.?subject=Post-Event Evaluation">Contact us to find out more.

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Book Review
Turn Your Marketing On It’s Warm and Fuzzy Head

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands. Author: Bernd H. Schmitt

"[Experiential marketing] a key trend in marketing today..."


Want to make a real impact with your clients? Sense, feel, think, act, and relate is the way to go, according to Bernd Schmitt. In his new book, the professor, globalist, researcher, speaker and author challenges marketers to move beyond "features & benefits" and offer these 5 principles of emotion (SEM’s) as the way to build a unique and valuable relationship with customers.

In his very energetic and well-researched approach, the author gives examples of how the most admired brand relationships have a strong emotional tie that creates lasting loyalty between consumers and the brand. This gives marketers the luxury to achieve desired results without depending solely on their product attributes (features and benefits).

Schmitt argues that world class marketing has moved up a level and in today's fast paced, global economy, and companies need to create a richer and more diverse customer experience. He details his approach to brand marketing using the five different experiences (SEM’s) through experience producers (ExPros) – everything from advertising, PR and signage, to packaging, office design and sales
representatives.

Who should read this book? With so many of our conventional wisdom about business up for grabs, marketers of all experience levels should at least entertain Professor Schmitt's new approach to brand marketing. Who knows, perhaps sensing, feeling, thinking, acting and relating with potential clients is just the warm and fuzzy experience they’ve been pining for!

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands is available from Amazon.com.

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What's Hot?
Give your event a radiant glow with light boxes.

What has four corners, astonishing versatility and adds an intimate glow to any occasion? Light Boxes! Typically constructed of lightweight Perspex, light boxes are easily arranged as a staging feature, funky bar alternative or room divide, creating an illuminated feature that guests will find eye catching.

With the latest internal lighting technology, these sleek light boxes can also bring high resolution images and graphics to life. They are ideal for display purposes and to provide a dynamic branding opportunity at your next event.

Ernst & Young see the light
The team at MSF Events will be using light boxes at Ernst & Young's upcoming Partner and Principal Dinner for 350 guests at the Four Seasons Hotel, Sydney.

Set in a tiered formation, across the white semi circular stage, will be three colour tinted opalescent Perspex light boxes standing over three metres in height. They will form the centrepiece of a room styled with contemporary glamour and subtle elegance.


Light Boxes


Light Box Panels

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MSF Events in the press
"A black tie event described as the ‘Oscars of the business world’ that reflected innovative design, technology and style, that was clever, entertaining with five-star cuisine and service.”
Click here to read the EventConnect article.

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