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In this issue:

Experiential Marketing
Are you getting the most out of your marketing programs?

Free Event Management Seminar
March 20th

Book Review
Extraordinary Events

Event News
Entrepreneur Of The Year National

Dear #name#,

Welcome to the first edition of event // wise!

In this issue, keep up-to-date with the latest trends in experiential marketing, register for the free seminar, check out the book review and have a look at the story on the Entrepreneur Of The Year Awards.

Happy reading,

From the team at MSF Events.

Comprehensive Range of Services

Total event management

Full service from creative concept to execution

Overall budget, logistics & production management

Event design, theming, table linens, centrepieces & decor

Set design & construction

Media feeds, broadcasts & multi-media formats

Innovative theatrical concepts

Lighting, audio, projection, staging, pyrotechnics & effects

Conference needs

Product launches, road shows & exhibitions

Entertainment, bands, performers, speakers & shows

Venue selection & liaison

Catering, wait staff, ushering & security

Occupational health & safety requirements


Experiential Marketing
Are you getting the most out of your marketing programs?

89% of marketers believe experiential marketing is second to none at getting brands close to customers. This high impact marketing vehicle is being used by many successful organisations as part of their marketing strategy, allowing them to go beyond creating brand awareness by allowing the customer to experience the brand first hand, leaving them with a lasting impression.

Experiential marketing is commonly used for product launches, exhibitions, loyalty programs, internal launches and any other event designed to attract and retain customers. Attributing to its success is the fact that experiential marketing is proving to be more cost effective than advertising and public relations.

Is your organisation using experiential marketing to get your brand closer to your customers? MSF Events understands the power of experiential marketing. This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more.

MSF Events launched Macquarie Telecom’s new brand. Click here to read more about this event.

Learn more about experiential marketing by visiting

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Free Event Management Seminar
The first of a series of seminars designed to make your next event a success!

Join us to hear industry experts present on event management topics. Further information will be communicated closer to the date.

Tuesday, 20th March 2007
4:00pm - 6:30pm
Venue TBC

There is no cost for attending this seminar. Seats are limited. Register now to avoid missing out.

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Book Review
Extraordinary Events - Attracting and retaining your most valuable customers
Author: Simon Baggs

"There are a few organisations that truly understand the power of events which provide access to the inaccessible"

Extraordinary Events - Attracting and retaining your most valuable customers,
provides marketers with tools to hone their skills in attracting and retaining their most important customers through extraordinary events.

The book reveals how at a time when traditional advertising is becoming less and less effective, relationship marketing through events is evolving strongly.

The book is about creating and delivering events to provide unique access and 'high touch' experiences that will ensure that you can communicate better with those who have the most influence on your future earnings.

The book examines the do's and don'ts of providing events that are not available elsewhere, that are extraordinary because of their unique access and genuine experience.

Extraordinary Events is available from

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Event News
Entrepreneur Of The Year National Awards
30th November 2006, Hordern Pavilion, Sydney

The venue was transformed by MSF Events into a national awards night for seven hundred guests. The red carpet event commenced at sunset with drinks on the forecourt. Guests waited in suspense until the grand dining hall was revealed in breathtaking fashion.

Described as the ‘Oscars of the business world’, Entrepreneur Of The Year (EOY) comprises a series of highly successful and memorable events staged around the country. MSF Events has designed and produced the EOY Awards for Ernst & Young since their inauguration in Australia in 2001.

Hosted by television personalities Helen Dalley and Simon Reeve, the 2006 National Awards featured seven huge screens with the stage designed around an industrial MTV Awards look and utilising three central screens as a massive backdrop from which to stage the event.

Tables were dressed in black sequined cloths, black lycra chaircovers and featured nearly two metre high floral centrepieces, uplit by candlelight and adorned with fairy lights. An array of lighting provided colour washes in hues of blue and purple against the star cloth draped room.

To see more of this event
click here.

“The professionalism and creativity of MSF has helped mark Entrepreneur Of The Year as one of the leading business awards. We have been overwhelmed with the response from nominees, finalists and guests."
Ernst & Young

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MSF Events in the press
Click here to see what EventConnect has to say about us.

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